Privacy Policy | Trace

Privacy Policy

Last updated: June 10, 2026

This Privacy Policy describes how Muskoka Ventures Co. DBA Trace (“Trace”, “we”, “us”) collects, uses, and shares information when you visit jointrace.co or contact us through this website.

1. Information We Collect

Information you provide. When you contact us or request a demo, we collect the information you submit, such as your name, email address, phone number, store or business name, and the contents of your message.

Information collected automatically. When you visit our site, we and our service providers may automatically collect technical information such as your IP address, browser type, device information, pages viewed, referring URLs, and how you interact with the site. Some of this is collected through cookies and similar technologies, as described below.

2. Cookies and Analytics

We use cookies, local storage, and similar technologies to operate the site, remember your preferences (including your cookie consent choice), and understand how visitors use our site.

With your consent, we use third-party analytics and advertising services, which may include Google Analytics and Meta (Facebook) Pixel. These services use cookies and similar technologies to collect information about your use of our site and may combine it with other information they hold. Analytics and advertising cookies are not set until you accept them via our cookie banner, and you can decline them at any time.

We also use Cloudflare Turnstile to protect our forms from spam and abuse. Turnstile may process technical information about your browser and device to distinguish humans from bots.

3. How We Use Your Information

We use the information we collect to respond to your inquiries, provide and improve our products and services, operate, secure, and maintain our website, analyze site usage, market our services (where permitted), and comply with legal obligations.

4. How We Share Information

We do not sell your personal information. We may share information with:

  • Service providers who process data on our behalf, such as hosting, analytics, advertising, anti-spam, email, and customer communication providers. These providers are permitted to use your information only to perform services for us.
  • Legal and safety purposes, where required by law or where we believe disclosure is necessary to protect our rights, users, or the public.
  • Business transfers, in connection with a merger, acquisition, financing, or sale of all or part of our business.

Some of our service providers may be located in countries other than your own, and your information may be transferred to and processed in those countries.

5. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Security

We use reasonable technical and organizational measures designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Choices and Rights

You can decline analytics and advertising cookies via our cookie banner, and most browsers let you block or delete cookies in their settings.

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, or to object to or withdraw consent to certain processing. To exercise any of these rights, contact us using the details below.

8. Children

Our website and services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy from time to time. When we do, we will revise the “last updated” date at the top of this page. Your continued use of the site after changes take effect means you accept the updated policy.

10. Contact Us

If you have questions about this policy or our data practices, contact us at support@jointrace.co.